Choosing the Right Arrangement for Your Land: A Guide to Maximising Profit

Are you considering marketing your land for sale but feeling overwhelmed by the options? Understanding the right strategy can significantly impact your profits. Let’s explore the best approaches for choosing the right arrangement for your land.

The Straightforward Sale Approach

In a straightforward sale, developers purchase the land as-is, no strings attached. If you value speed and minimal hassle above all else, this gets your land on the market quickly. The buyer assumes responsibility for planning and development tasks. However, some may offer slightly less since those costs and risks are now theirs to absorb alone.

The Security of Conditional Contracts

Many builders also opt for conditional contracts to mitigate some risk. The sale only goes through once certain boxes are checked, like subject to planning permission being granted. This provides comfort to a developer.

Naturally there will be time delays. But hit those negotiated criteria, and the clear sale path allows for well-protected deals beneficial to all parties.  While not quite as immediately hands-off, conditions offer valuable assurances to buyers willing to pay your requested rate. Both options bypass protracted planning of your own.

Partnering Options: Which Fits Best?

Thinking of partnering with a third party so it can reach its full potential? There are a few different options to consider.

Option Agreements and Promotion Agreements are common ways to team up with developers or investors while still reaping the rewards. But which is a better fit?

Option Agreements: Under an option agreement, you grant a builder exclusive right to purchase within a set period, for instance 5 to 10 years. They take on costs like planning applications and can then decide whether to buy based on approvals.

The price is either agreed upfront or a minimum is fixed, giving you security. Developers also have skin in the game by taking on the costs of planning.

Promotion Agreements: Promotion agreements work much the same initially, except the partner finds a buyer after securing approvals and may not be the end user. You split profits from the sale once their promotion costs are covered.

On the surface, this crowdsourced bidding process may lead to higher offers. However, promoters may not fully grasp what local builders truly want. There’s a risk of unrealistic plans that never materialise, wasting everyone’s time and money.

Direct Developer Partnerships: A Strategic Move

Partnering directly with a developer can be advantageous. Their market knowledge and proven track record can lead to viable proposals that receive swift council approvals. This approach nearly guarantees a successful outcome.

Tailored Strategies for Success

Every land sale scenario is unique, and your individual goals, circumstances, and location are crucial factors. Consulting with a land agent can help you navigate these options. Being well-informed about the available structures allows you to create an optimised strategy for marketing your land for sale, ensuring you meet your financial goals with minimal future concerns.

Related Content

We have already produced a handy guide to help break down the key things to understand when selling land, so you feel informed and in control. It will help you understand exactly how partnering with a pro can take your land sale to the next level, without costing you a fortune upfront.

We also have a wealth of information on our website. Our eBooksPractical Guides and Articles cover a range of topics giving you the information you need, in easy-to-understand terms, without the unnecessary waffle.

If you are selling land, you might also find the following articles useful.

Choosing the Right Arrangement for Your Land. Maximising profit. Land Sale.